Shon Laird – Business Development Director

Based on my experience many Western Organisations struggle to effectively establish a presence in Asia – it can be a costly exercise which takes a lot of effort, incurring undesirable levels of risk to deliver disappointing revenue.

What Cityline Projects offer is instant, strong local representation for your company at low cost with low risk focused on market penetration and accelerating sales revenue. 

The why of Cityline Projects (background)

Asia Pacific’s emerging economies are leading the world out of recession. This region is as diverse as it is vast. Its markets come in a bewildering assortment of sizes and development stages, and its customers hail from a multitude of ethnic and cultural backgrounds. The speed and scale of change in Asian consumer markets can surprise even experienced executives. To meet the challenge, companies will have to organise themselves regionally to coordinate strategy and use resources in the most efficient way while at the same time targeting the needs of customers on a very local level. 

In Asia Pacific’s high-growth markets, companies face intense competition from low-cost local players; customers with modest incomes, disparate preferences, and minimal brand loyalties; ineffective local sales agents and fragmented distribution channels. Some of the problems will recede as the region’s economies mature. It is fundamental and crucial that a company develops a leaner, faster, more flexible, and regionally collaborative business development approach when looking to locate in this region.

The how of Cityline Projects (our solution for you)

The solution is to create a small, fast, and entrepreneurial regional business development team. This will be achieved by appointing Shon Laird of Cityline Projects as Business Development Director for the Asia Pacific region. Shon will successfully and adeptly allocate resources across the markets, leverage intermediary support, drive innovations from one market to another, and relentlessly reduce your operational costs for this region.